Burts Bees Essay Example for Free

Burts Bees EssayA while lynchpin in 2007, Burts Bees was bought out by Clorox for $913 million. In buying Burts Bees Clorox is decl ar to go green. This was Cloroxs start in buying out other green companies to friend them achieve their goal in going completely green. Mr. Shavitz and Ms. Quimby the fender owners of Burts Bees had a huge fall out that began in the late 1990s which has been going on ever since. (1) The reason that Clorox was willing to pay or so $1 Billion for Burts Bees because they see a big opportunity in the market to make their products green. The Burts Bess is really into the whole giving back to the community, and always armed serviceing. A few events they have done for the community is Urban Gardening when they teamed up with NEEM, to help make Durham, North Carolina greener, and help them plant more community gardens. Another event that they have done is help create green homes in North Carolina. As I was looking on the Burts Bees website on their mo st frequently asked questions someone asked how they can receive donations, and the answer the company gave threw me aback. At this time, Burts Bees is not currently providing product or financial donations.We prevail committed to supporting local community organizations committed to The Greater Good (2) Personally in reading this I feel like if they want to help create that customer satisfaction, they should be willing to help everyone go green and not just the community. Since the buyout according to Clorox, their natural care products already account for over $6 billion in sales and is growing at a fast rate. The sales are climbing to a yearly rate of almost 9%. As for the stalk holder Clorox states, they rose from $1. 69, 2. 8%. to $62. 69. This was a huge boost for the stockholders, and for people who wanted to buy into the stalk.As of 25th 2013, the stalks are at $83. 25. (3) This was also helping Cloroxs public relations by helping them get well known. Clorox does a whole bunch of press releases to help show that they have turned green. They also do press releases when they win an award or do contests for people to enter. When you go on the Clorox website they give you terce options to choose from, Press Releases, Media Resources, and Press contacts. Since working together with Burts Bees, Clorox is also trying to get more involved in the community which they never use to do.On their website they state, Clorox knows that it cant do it alone and actively seeks partners and other affiliations to help us become a more sustainable company. Clorox also cares. In gain to our work to make Clorox a more sustainable company, we strive to make a positive eco impact beyond Clorox. (4) Clorox donates nearly $1 million dollars to environmental causes. Some of things they do to help the community is they donate products to the Save the Frogs, and Save the California Oaks. They also have their own foundations to help Keep America Beautiful.